Ipak Yo'li AITB

Navruz Recycling

What you choose today is what you live in tomorrow

Navruz Recycling is a step toward conscious consumption and a sustainable future. Traditions and modern solutions inspire meaningful change.

Nana Mardoyan

Head of the Marketing and PR Department

Navruz Recycling in numbers

120m

of recycled banners

70

produced shopping bags

1000

glass cans instead of plastic

Everything starts with an idea

We formed an ESG team and identified how the bank can make a real impact on the environment through its actions

When traditions meet mindfulness

This is how the Navruz Recycling concept was born: caring for nature within the framework of a national holiday

From words to action

We launched glass container procurement, banner recycling, created shopper bags, and began engaging the team

First Results — first impulse

Thousands of jars, dozens of bags, and hundreds of inspired people — the project received a lively response

This is just the beginning

Navruz Recycling has become the foundation for the bank’s future ESG initiatives. We are scaling the format and making it an annual tradition

What we did?

Replacing plastic with glass

Reusable glass jars for sumalak are an aesthetic and practical solution to disposable tableware. They can be reused, what helps to reduce the waste.
Banner recycling

Through the Navruz Recycling project, we turned festive banners into bright, functional tote bags for everyday use. Functional, conscious, and caring — that’s how we see the continuation of the celebration.
Digital greetings instead of paper ones

We reduced printed materials during the holidays by introducing e-cards and digital banners
Educational materials for employees and clients

We ran internal awareness campaigns on how to sort waste, why reducing plastic consumption matters, and where recycling points are located in Uzbekistan
Replacing plastic with glass

Reusable glass jars for sumalak are an aesthetic and practical solution to disposable tableware. They can be reused, what helps to reduce the waste.
Banner recycling

Through the Navruz Recycling project, we turned festive banners into bright, functional tote bags for everyday use. Functional, conscious, and caring — that’s how we see the continuation of the celebration.
Digital greetings instead of paper ones

We reduced printed materials during the holidays by introducing e-cards and digital banners
Educational materials for employees and clients

We ran internal awareness campaigns on how to sort waste, why reducing plastic consumption matters, and where recycling points are located in Uzbekistan
Replacing plastic with glass

Reusable glass jars for sumalak are an aesthetic and practical solution to disposable tableware. They can be reused, what helps to reduce the waste.
Banner recycling

Through the Navruz Recycling project, we turned festive banners into bright, functional tote bags for everyday use. Functional, conscious, and caring — that’s how we see the continuation of the celebration.
Digital greetings instead of paper ones

We reduced printed materials during the holidays by introducing e-cards and digital banners
Educational materials for employees and clients

We ran internal awareness campaigns on how to sort waste, why reducing plastic consumption matters, and where recycling points are located in Uzbekistan

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How it was

Questions and answers

This project is part of the Environmental direction in our ESG strategy. It shows how even cultural traditions can be reimagined through the lens of sustainability: we reduce waste, reuse materials, and minimize single-use plastic.

A bank is not just about finance — it’s about influence. We interact with thousands of people every day. Through ESG initiatives like Navruz Recycling, we use that influence to promote eco-friendly and responsible choices in society.

We replaced plastic packaging with reusable glass jars for sumalak. Holiday banners were recycled into reusable tote bags. These are practical ESG examples — environmentally conscious, employee-driven, and community-oriented.

Yes. ESG isn’t just about reports — it’s about participation. We invite volunteers, students, partners, and anyone who wants to make a difference.