120m
of recycled banners
Everything starts with an idea
We formed an ESG team and identified how the bank can make a real impact on the environment through its actions
Navruz Recycling
Navruz Recycling
What you choose today is what you live in tomorrow
Navruz Recycling is a step toward conscious consumption and a sustainable future. Traditions and modern solutions inspire meaningful change.
Nana Mardoyan
Head of the Marketing and PR Department
Navruz Recycling in numbers
70
produced shopping bags
1000
glass cans instead of plastic
When traditions meet mindfulness
This is how the Navruz Recycling concept was born: caring for nature within the framework of a national holiday
From words to action
We launched glass container procurement, banner recycling, created shopper bags, and began engaging the team
First Results — first impulse
Thousands of jars, dozens of bags, and hundreds of inspired people — the project received a lively response
This is just the beginning
Navruz Recycling has become the foundation for the bank’s future ESG initiatives. We are scaling the format and making it an annual tradition
What we did?
Replacing plastic with glass
Reusable glass jars for sumalak are an aesthetic and practical solution to disposable tableware. They can be reused, what helps to reduce the waste.
Banner recycling
Through the Navruz Recycling project, we turned festive banners into bright, functional tote bags for everyday use. Functional, conscious, and caring — that’s how we see the continuation of the celebration.
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Questions and answers
This project is part of the Environmental direction in our ESG strategy. It shows how even cultural traditions can be reimagined through the lens of sustainability: we reduce waste, reuse materials, and minimize single-use plastic.
A bank is not just about finance — it’s about influence. We interact with thousands of people every day. Through ESG initiatives like Navruz Recycling, we use that influence to promote eco-friendly and responsible choices in society.
We replaced plastic packaging with reusable glass jars for sumalak. Holiday banners were recycled into reusable tote bags. These are practical ESG examples — environmentally conscious, employee-driven, and community-oriented.
Yes. ESG isn’t just about reports — it’s about participation. We invite volunteers, students, partners, and anyone who wants to make a difference.
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