The brand colors define the visual unity of all communications. Use only the approved shades and ensure the logo remains readable on any background.
Brandbook
Brand style
This section is intended for partners, contractors, and media. It helps ensure correct use of the brand mark and maintain a unified visual standard across all channels — from digital to print.
Core Principles
· Use only the official versions of the logo provided in the archive.
· All layouts, printed materials, and digital interfaces must follow the logobook guidelines.
· Any modification of the logo, colors, proportions, or typography requires approval from the marketing department.
· If in doubt, choose the option that ensures maximum readability and contrast.
· For non-standard cases (co-branding, adaptation to complex backgrounds), contact the marketing department.
Full brand name
· Joint-Stock Innovation Commercial Bank “Ipak Yuli”.
· JSICB «Ipak Yuli».
Short brand name
Ipak Yuli Bank
Logo versions
The Ipak Yuli Bank logo has two forms — a two-line and a one-line version. Both are equal in meaning but used in different contexts. The key is to maintain readability and balance so the logo remains clear and visually stable in any format. Using only the text part without the icon is not allowed — that is no longer a logo.
Primary version — two-line
It is used by default in all standard cases: the website (main logo), presentations, business documents, signage, and outdoor advertising.
Compact version — one-line
Used when there are height or format limitations: narrow website headers, interfaces, banners, and media with limited vertical space.
Brandmark
The Ipak Yuli Bank brandmark is an independent element of the visual identity system. It is used where space is limited and the full logo does not fit. The main purpose of the brandmark is to maintain brand recognition in digital and small-format applications.
When to use:
· Digital icons: favicon, app icon, social media avatars.
· Interfaces: loading screens, launchers, navigation elements.
· Small merchandise: pens, flash drives, pins, souvenirs where the text part would be unreadable.
The brandmark may be used only in the official brand colors (see the Color System section) and does not replace the full logo in communication or advertising materials.
Font
All communications of Ipak Yuli Bank are built using the Suisse Intl typeface.
Palette
Color system
Color combinations of the logo
On all backgrounds, the logo may appear in either the two-line or one-line format — choose the version that best fits the layout.
Use when the background is #02691A or any other dark color.
Use when the background is #02691A or any other dark color.
Use when the background is #FFFFFF (paper/interface).
Mono-version
Monochrome versions are used only when applying the official brand colors is not possible.
They simplify the logo and reduce brand recognition, which is why they are not suitable for standard materials.
Important
Do not alter the internal proportions of the elements (no gray tones or half-tones). Use only pure white or pure black.
Application across media
This section defines how to place the Ipak Yuli Bank logo on different formats — from print to digital. The main rule is that the logo must remain readable, avoid overwhelming the layout, and preserve its brand proportions.
Cobranding
A co-branding composition is built so that the Ipak Yuli Bank logo and the partner’s logo appear equal and balanced. The priority is optical harmony: both marks should be perceived as a unified system without visual dominance from either side.
Construction principle
Order — the Ipak Yuli Bank logo is always placed first (on the left or at the top).
Connector — a “×” symbol is used between the two logos as a neutral sign of partnership.
Spacing
from the bank’s logo to the “×” — 0.5X
from the “×” to the partner’s logo — 0.5X
where X is the width of the brandmark (icon).the safe zone around the entire group must be at least 0.5X on all sides.
Visual balance
The logos are not aligned strictly by height or width — the designer adjusts them optically.
Neither logo should visually dominate or outweigh the other.
If the proportions of the marks differ, a slight size adjustment is allowed to achieve balance.