Fashion as a Way to Be Seen

The designer and founder of LiLiya Dulat® has become the mentor of Ipak Creators’ first edition. We spoke with Liliya about her creative journey, supporting emerging designers, and why young talent deserves the opportunity to be seen.

“The most important thing is to help a young designer discover their potential, so that one day their work can be seen by everyone.”

From a Dream to an Independent Brand

For Liliya Palyunina, fashion has always been a way to express an idea through an image. In 2008, she founded her own brand, LiLiya Dulat®, naming it after her maiden name. Liliya graduated from the Tashkent Institute of Textile and Light Industry.

She remembers the beginning of her creative journey well, especially how important it is to have an opportunity to present your work when you are just starting out.

“I remember very clearly how my creative journey began. When you have a dream, ideas and a strong desire to create, what you want most is for your work to be seen by everyone one day,” the designer recalls.

National Heritage Through a Contemporary Lens

One of Liliya’s main sources of inspiration is Uzbekistan’s cultural heritage and traditional textiles. In her work, traditional motifs take on a contemporary expression through layering, intricate textures, embroidery, expressive silhouettes and bold combinations.

Her designs have been featured in L'OFFICIEL, Harper's Bazaar, Forbes, ELLE and VOGUE Czech Republic. Since 2021, the brand has been actively developing in Uzbekistan, and since 2023, it has regularly presented collections at Visa Fashion Week Tashkent. Liliya is also a jury member of the Moda Yöli fashion project.

From Collaboration to Mentorship

Ipak Yuli Bank and LiLiya Dulat® have already collaborated on a joint project: the designer Woman Card, which reflects the brand’s aesthetic and philosophy.

In 2026, their collaboration continued through Ipak Creators, a bank initiative that creates opportunities for emerging talent to develop creatively and professionally.

Liliya became a mentor to three emerging designers. Together, they worked on creating original looks for Visa Fashion Week Tashkent 2026.

Creating Space for New Talent

For Liliya, mentorship is not only about sharing professional knowledge. It is also an opportunity for creative dialogue, exchanging experience and connecting with a new generation of designers.

“Sometimes you see a young designer’s work, and you find yourself inspired by it. You see character, boldness and a distinctive perspective,” she says.

Liliya believes that one of a mentor’s most important roles is to help emerging designers believe in their own vision and express it through their work.

At the same time, this exchange is valuable for both sides. Working with emerging designers also brings new ideas and inspiration to Liliya herself.

“For me, this is also a very valuable experience — sharing my knowledge and finding inspiration in their work.”

Be seen: A Chance to Make Your Mark

Today, LiLiya Dulat® represents more than clothing. It is an original perspective on femininity, individuality and national identity, expressed through fashion.

Through Ipak Creators, this experience becomes part of a wider creative dialogue, giving emerging designers the opportunity to present their work to a broader audience.

Discover the results of Liliya Palyunina’s collaboration with the emerging designers at the Ipak Creators stand during Visa Fashion Week Tashkent 2026, on November 17–18 at Uzexpocentre.

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Ipak Creators is an Ipak Yuli Bank initiative supporting young talent

We create opportunities for their professional growth and help their work reach a wide audience

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